Turley
Publications photos by Melissa Fales

Herm
Reider cooking up some home fries in the Rise ÔnÕ Shine Diner kitchen.
Rise
ÔnÕ Shine Diner under new ownership
Herm
Reider brings his love of cooking to East Brookfield
By
Melissa Fales
Reporter
EAST
BROOKFIELD Ð When someone loves what they do for a living, it shows. Case in
point, Herm Reider, the cook at and new owner of the Rise ÔnÕ Shine Diner at
237 West Main St. (on Route 9). While cooking has always been an interest for
Reider, he didnÕt initially pursue it as a career.
Originally
from the Pittsburgh, PA area, Reider worked for a time as a quality control
specialist. ÒHe still is a quality control specialist when it comes to what he
cooks,Ó said his wife, Lisa, who helps out at the diner when she can. ÒHeÕs
happiest when heÕs in the kitchen.Ó
Reider
later worked for a time as a truck driver, until he was injured on the job. ÒIf
he hadnÕt gotten hurt, he probably never would have had the chance to cook for
a living,Ó said Lisa, Òand cooking is something he has always wanted to do.Ó
Lisa
recalled evenings when she and Reider would vie for the chance to cook their
family dinners, since both enjoyed cooking so much. Their three children,
Victoria, Ryan, and Emily, got to decide which parent would have the
honor.
After
studying culinary arts at Salter College, Reider opened Good to Go Catering.
ÒHe enjoys catering, but he wanted something steady, so he decided to open a
restaurant,Ó said Lisa. The Reiders again called on their children, this time
to help determine which dishes would be put on the menu. ÒThey are our guinea
pigs,Ó said Lisa. ÒWe ran everything we serve by them first to see what they
thought was the best.Ó
A
new, expanded menu will be coming out this summer. Reider continues to offer
catering as a service of the Rise ÔnÕ Shine Diner.
The
days start early for Reider, who rises at 4 a.m. for the commute from Holden,
where the family lives. ÒEverything we serve is homemade,Ó said Lisa, so there
is a lot of prep work to get done.
One
of the most unique things about the Rise ÔnÕ Shine Diner is their large
selection of sugar-free and gluten-free offerings. ÒThere are a lot of people
who are diabetic or allergic, but they still want to enjoy tasty food,Ó said
Lisa. They carry sugar-fee maple syrup, jams and jellies. Sugar-free muffins
and cakes, and gluten-free brownies and cookies are baked on the premises.
ÒMany customers order extras to take home and enjoy later,Ó said Lisa. ÒItÕs
not easy to get those kinds of treats.Ó
Rise
ÔnÕ Shine customers also enjoy ReiderÕs readiness to make their favorite dish,
whether or not itÕs on the menu that day. ÒSome of the specials weÕve offered
have been very popular,Ó explained Lisa. ÒOften we get customers who say they
really enjoyed a special we offered last week and they ask if they can order it
again. If we have the ingredients available, Herm will make them whatever they
want to eat.Ó Breakfast is available all day.
Lisa
said she was touched by how welcome they have felt in East Brookfield. ÒPeople
are very down to earth and friendly here,Ó she said. ÒWeÕre new here, but they
make us feel like old friends.Ó
The
one complaint some Rise ÔnÕ Shine customers have voiced is about ReiderÕs
collection of Pittsburgh Steelers photos and memorabilia on the walls. ÒI think
our regulars have come to like his cooking so much, they are even starting to
be more accepting of that now,Ó said Lisa.